SEO, Search Engine Optimization, or loosely translated accepted: organic SEO, is the process of improving incoming traffic to the site from search engine searches. Organic SEO help your website in natural search results (organic) on Google. About 90% of searches performed on search engines Google for Cayman. Therefore, when we talk about SEO in Cayman Islands, intend to promote organic Google. What is organic SEO and who are the organic results? When performing a Google search, the search results are displayed on two types of results: sponsored results (ads) and natural results (organic). In the example below shows the Google search results page, the word "vet". Results funded surrounded by red and green surrounded by organic results. The first organic result, the medical center live (previously by a guru. The case ...). This is the result of on-site SEO. The old search engine, adding the site was done manually by the website administrator registration page which is added to the URL. Human team or "slide" (Crawl) was registered in examining what meta tags of the page, and provides the relevant page of the search was done (On-Site Factor). When exposed Webmaster method, they made sure to plant a lot of information meta tags and no irrelevant, so that words are not relevant searches lead him to stand. Because of this, including search engines indexing algorithm theirs. New Search engines no longer rely only on the meta tags of various pillars, but also on other parameters such as page title, domain name, site name and the hierarchy of files web pages. In addition, consideration for motors tags HTML information - bold text, title page and image properties. Also, search engines use a set of words, so the search for the word "movie" will detect containing movies, photos and the like. In fact, the new system was not really aimed at improvement, and control remained in the hands of the webmaster. Off-Site Factor This method was developed by the inventors of Google, Sergey Brin and Larry Page. The method is based on the popularity of a particular site is determined by the circulation in the Internet, known as "PageRank". According to this method, every time the search engine has found a link to a particular site, the site's rating rose. However, take into account the algorithm how many links the site. As the number of links higher up the reliability decreases, and their weight decreases. The advantage of this method is that the director of the site does not have a direct impact on the rating. currently After learning publishers on the new algorithm, they created methods, manipulation and software to increase Dirogihm, such as posting links to other sites, creating links with other website owners. Therefore, contact the developers of search engines to find more reliable methods for ranking sites. Today it is difficult to define exactly the algorithm used with the search engines, because it is kept confidential. However, Judging by the records office of the patents that the algorithm is based on the following characteristics:
- Website load time
- The quality of content on a page and update frequency
- The quality and value of site content rules (the domain)
- The old methods - On-Site and Off-Factor Factor Site
- Satisfaction data collected from search results
- HTTPS secure connection
- Popular beings reservoirs from which Google pulls data
- Geographic locations of searching
- Users' search history
- Moblie users friendly site
- The search queries surfer clicks
- The technology users are looking for (images search, voice search, etc.)
- Over 200 additional signals most of them hidden and can only imagine.
Also, it seems that the new algorithm is not affected by the methods of search engine manipulation, such as insertion of incorrect information the site's meta tags. With the development of search engines have also developed methods for the promotion of publishers. Many sites today are turning to more complex technical measures in addition to the old methods. Some sites present a site popular search words, often even secretly site so that the viewer can not see them. Also, some sites choose to view the search engine pages other than those it presents to users, which improves your site's ranking.
Whether SEO is performed independently or through a professional corporation is comprised of various necessary stages as well - trial and error. The first and essential step is optimizing the site for search engines, SEO, that is, adjusting the structure of the site search engine requirements and limitations. To this end, the major search engines offer a "toolbox" containing instructions and explanations that are updated regularly. In addition, the site must be adapted to different browsing software compliance, and make sure the program will be relevant to the optimal search words, for which the publisher wants to appear on the results page, SERP-Search engine results page. Another stage is due to the principle of the Google search engine works, saying that a website is considered relevant to the extent that the more links to other sites, in a similar manner acceptable articles and reference, Reference, them. The goal is to create incoming links Inbound links, as many as possible, high-quality, namely by pages that are themselves considered by Google Trusted Sites. Google and other engines are constantly fighting the phenomena of overflow links, and creating special websites that, "link farms" (Links Farm). One method for creating these links is free. This method is invalid, the argument of the Google executives, and is working against them vigorously . The last step, and perhaps most important, is to research, teaching and monitoring. The search engines periodically change their ranking methods, and the site was located safely in the first place for a particular keyword may be reduced to a lower overnight after a search algorithm update. The research was conducted in the search engines themselves, that update the public about some of the changes, and discussions between experts in the field who share their experiences and conclusions in various forums and websites on the subject.